86%

Decrease in Cost per Lead

96K

Monthly Unique Reach

52%

Decrease in CPM


0.52
CPM

Jhana Ellard | Performance Marketer | Founder of Artifex D.

Mayple Vetted

expert

The Challenge

Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.


The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

The Process

Before running any ads, I completed a complete Web Tracking & Analytics implementation across the Clear Health website. We set up our analytics tracking to measure key behavioural indicators of potential interest to help find the highest quality leads and optimize our landing page. Once we ensured a high level of sophistication in our web tracking, we were able to make educated, data-informed decisions. Data cleanliness should be ensured before any ads go live. 


In terms of ads, Michael and I determined that the best channels to approach were on the Google Search network, YouTube, and Facebook/Instagram Ads. We launched ads on all platforms simultaneously and measured the performance of each platform using the KPI of cost per lead. 

The Solution

86%

Decrease in Cost per Lead

96K

Monthly Unique Reach

52%

Decrease in CPM


Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

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