expert
The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.
- User Acquisition Growth.
- Paid Media on Facebook & Instagram
- Paid Media Strategies & Funnels
- Landing Pages
- Advertising Strategy
- Copywriting
Establishing and scaling a brand in a highly-competitive festival circuit niche.
Under an NDA, refer to my case studies here - http://bit.ly/alex-poe
Paid Ads,Paid Ads,Marketing Strategy
Art & Entertainment
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The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.