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We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
After doing an initial audit on the account, we've noticed that a majority of their ads were centered towards conversion purely, which was very inefficient when it came down to cost per conversion (avg $200-$210).
While running conversion ads has helped us a lot in the past, the cost of the membership ranged from $60-$200 so our theory was that the customer didn't have enough trust in the brand before buying, that's why they were seeing really high conversion numbers, because people were not familiar with the brand.
So we came up with a solution that involved an audience step down technique. We first hit audiences with engagement ads, introducing the brand to them. This is basic videos, quotes, etc. They had a plethora of content surrounding their product so this helped us a lot. We then retargeted those engagers with traffic ads, and these ads led to insightful guides and articles about music production, really valuable stuff. Lastly once they've been through all that we hit them with conversion ads that were more Call To Action based.
Setting this system up and getting it rolling full steam took about a month, but after that it was smooth sailing, dropping conversion costs significantly.
We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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