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Green 4 Ever is one of the biggest fake plants seller in Estonia.
They were mostly selling from their connections, word-of-mouth and B2B partners.
However, they wanted to explore the B2C world through Facebook and Instagram ads.
They had a lot of trendy products like succulents or monsteras, so we managed to find the right audiences to target.
They also had blog content for us to soft sell the idea of owning fake plants and give insights in their very high-quality and realistic product.
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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