
Green 4 Ever is one of the biggest fake plants seller in Estonia.
They were mostly selling from their connections, word-of-mouth and B2B partners.
However, they wanted to explore the B2C world through Facebook and Instagram ads.
They had a lot of trendy products like succulents or monsteras, so we managed to find the right audiences to target.
They also had blog content for us to soft sell the idea of owning fake plants and give insights in their very high-quality and realistic product.
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

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