1. Acquired over 300K subscribers in the Northeast Area from 2014-2015.
  2. Worked at internal startup at head of sports marketing and grew our sports app from 0 to 100M users. These wins were seen as early data and helped inform an NFL deal worth over $2B dollars.
2
CPR

Alex M.

Mayple Vetted

expert

The Challenge

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

The Process

The Solution

  1. Acquired over 300K subscribers in the Northeast Area from 2014-2015.
  2. Worked at internal startup at head of sports marketing and grew our sports app from 0 to 100M users. These wins were seen as early data and helped inform an NFL deal worth over $2B dollars.
Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads

Industry

Electronics

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

9

ROAS

American West Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

3

CPR

Rounded

Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).


Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

1

ROAS

Aplos World

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

TROOP

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.