Revenue grew over 50% YoY for the entire time I worked in the company

2
ROAS

The Challenge

Building one of the largest optical ecommerce players in teh US market

The Process

I started as a Marketing coordinator and grew with the company until I was the Director for Acquisition and Retention

The Solution

Revenue grew over 50% YoY for the entire time I worked in the company

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Web Development,CRO,Email Marketing,Marketing Strategy,SEO

Industry

Health & Wellness

Results by the numbers

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More Case Study

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

Well Told Health

  • Aggressively expand market share and scale growth
  • Support retail growth of key retailers & key hyper targeted audiences

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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.