A proptech startup in the corporate md-term rental industry looking to gain. tracción fast to go into funding Series A

During our initial analysis of the company we identified the following challenges:

• Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
• To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
• A need to improve the number of conversions without increasing the budget due to constraints.

This account was new to google adwords. They wanted to maintain a CPL of $70.

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.