Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

The Challenge

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

The Process

Existing content optimization






  • Provided content briefs to provide writers with guidance for how to optimize a piece of content for SEO, including target keywords, page title modifications, and terms to distribute. 
  • Targeted low-hanging fruit keywords with re-optimized content that have the highest opportunity for quick growth 
  • Improved internal linking between existing content assets
  • Refreshed existing blog and PLP content assets


New content expansion






  • Identified key areas of organic search market where we were already preforming best in
  • Ideated new content ideas for the top and bottom of the funnel content
  • Recommended areas of opportunity to expand internationally into new markets and how to optimize for users outside of the U.S.


Technical optimization






  • Pagespeed
  • A/B testing
  • XML sitemaps
  • Schema
  • Pagination

The Solution

Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

Skills Used

SEO

Industry

Nonprofit & Government

Results by the numbers

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