Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

The Challenge

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

The Process

Michelle developed a 'micro-dosing method', where you can learn audio via micro-doses (most people don't have hours free in their day to just learn languages!).


When it comes to growing a social media audience and building a community, Michelle believes in focusing on creating valuable content that always provides educational value to the user first.

From there, she leverages a data-driven creative approach and iterates on the content which performs best with the audience.


She's extremely serious about a data-driven approach - she takes a close look at the times posted, shares, likes, engagement, DM's, types of reactions... And it makes a difference - she's found that if a post goes out on Instagram that's +/-2 hours outside of the optimal time, engagement is 20% less!

The Solution

Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

Skills Used

Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.24

ROAS

The Lake House on Canandaigua

The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.

Grove Collaborative

Tasked with improving engagement of large inactive abandoner list of 500k+.

0.6

ROAS

Warp Academy

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

5

CPR

Ignited Learning

As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.