Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.
Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Michelle developed a 'micro-dosing method', where you can learn audio via micro-doses (most people don't have hours free in their day to just learn languages!).
When it comes to growing a social media audience and building a community, Michelle believes in focusing on creating valuable content that always provides educational value to the user first.
From there, she leverages a data-driven creative approach and iterates on the content which performs best with the audience.
She's extremely serious about a data-driven approach - she takes a close look at the times posted, shares, likes, engagement, DM's, types of reactions... And it makes a difference - she's found that if a post goes out on Instagram that's +/-2 hours outside of the optimal time, engagement is 20% less!
Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.
Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.
Other
Technology
Put your e-mail in and we'll arrange a consultation call for you
AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.