ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.

The process highlights I took were as follows:

• Analyze brand product line
• Analyze customer purchase behavior and cycles
• Define and develop customer segments and lists
• Identify proper product(s) to offer new customer segments
• Create email templates, design, images, content and call to action
• Deploy emails
• Monitor and report on results
• Adjust campaign based on finding