I was able to generate an additional $250,000 per month in product sales.

Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.

The Challenge

ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.

The Process

The process highlights I took were as follows:

  • Analyze brand product line
  • Analyze customer purchase behavior and cycles
  • Define and develop customer segments and lists
  • Identify proper product(s) to offer new customer segments
  • Create email templates, design, images, content and call to action
  • Deploy emails
  • Monitor and report on results
  • Adjust campaign based on finding

The Solution

I was able to generate an additional $250,000 per month in product sales.

Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.

Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

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