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I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
The process highlights I took were as follows:
I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
Email Marketing
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This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
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