The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.

3
ROAS

Dominic C.

Mayple Vetted

expert

The Challenge

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

The Process

We took over their campaign and simplified the structure in an effort to optimize for efficiency. We also expanded their campaign types to take advantage of their image and video assets. Lastly, we deployed a Shopping campaign to generate additional sales.

The Solution

The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

ROAS

The Honey Pot Energy and Art

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.


When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.


The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.


Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

12.31

CPL

Gibson Fine Art

They wanted to generate sales online and were never able to get a decent ROAS

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

0.8

CPL

Teledyne FLIR (World Leader In Thermal Imaging)

My role was to deliver international B2B campaigns via LinkedIn to a large variety of verticals for Teledyne FLIR, an international leader in thermal imaging technology for government departments and private use.