
The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.
zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.
We took over their campaign and simplified the structure in an effort to optimize for efficiency. We also expanded their campaign types to take advantage of their image and video assets. Lastly, we deployed a Shopping campaign to generate additional sales.
The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding
Style & Fashion
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SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.