The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.

3
ROAS

The Challenge

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

The Process

We took over their campaign and simplified the structure in an effort to optimize for efficiency. We also expanded their campaign types to take advantage of their image and video assets. Lastly, we deployed a Shopping campaign to generate additional sales.

The Solution

The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding

Industry

Style & Fashion

Results by the numbers

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