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The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.
zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.
We took over their campaign and simplified the structure in an effort to optimize for efficiency. We also expanded their campaign types to take advantage of their image and video assets. Lastly, we deployed a Shopping campaign to generate additional sales.
The campaign restructuring and subsequent optimizations brought them back to a positive ROAS. The new Shopping campaign consistently had a ROAS of over 300%. Relevant web traffic increased 3 - 4x and their YoY sales increased by 1-200% every year we worked with them.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding
Style & Fashion
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We were challenged to 10X scale our monthly revenue while maintaining ROAS.
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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