Quote from the client, which is visible on my LinkedIn profile:


"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."

The Challenge

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

The Process

I used a range of tools, including Moz and Majestic for backlink research, Screaming Frog for on-page crawls, and Excel for quantitative analysis.

The Solution

Quote from the client, which is visible on my LinkedIn profile:


"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."

Skills Used

SEO

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

Dream Weaver

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.

Restream

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:



  1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
  2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

0.4

CPL

Nagios

  • Sophisticated B2B Buyer Persona
  • Long Sales Cycle
  • Publicly traded competitors with large budgets


Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.