•  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

The Challenge

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

  •  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months
Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Harri

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

1.5

ROAS

Colorado Limited

The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.

Gamma Light Therapy

To personally start an e-commerce brand.

0.4

CPL

Nagios

  • Sophisticated B2B Buyer Persona
  • Long Sales Cycle
  • Publicly traded competitors with large budgets


Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.