•  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

The Challenge

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

  •  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months
Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPM

National Payroll Institute

National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.



1.25

CPL

Multnomah University

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

Escape

Develop this start-up brand online and attract a new audience to their events.

Treasury Wine Estates

Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.