•  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

The Challenge

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

  •  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months
Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

ROAS

Simply Shapely

They looked for help to bring more revenue, sales, and traffic to their website. 

7.22

ROAS

Hooke

They had tons of awesome products but weren't able to get profitability

American Printing House for the Blind

0.2

ROAS

Core Max Pro

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.