ADP Case Study

The Challenge

Existing agency underperforming
Transition to in-house marketing team
High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

Website

https://www.adp.com

Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

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