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I was able to find bestsellers and focusing on them. I then slowly introduced other products to our loyalty clients to find more bestsellers.
The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.
Creating multiple ads involving multiple creatives was key. Catalog Sales campaigns were also used to figure out which products were sparking interest.
I was able to find bestsellers and focusing on them. I then slowly introduced other products to our loyalty clients to find more bestsellers.
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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