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We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
agency
Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.
It all starts with data. We have to connect all the digital platforms together with analytics, tag manager, reporting tools. We worked with the leadership team to establish strong KPIs and goals, and activated.
mad we moved into rebuilding and relaunching ads, we reviewed all historical data and conducted comp analysis to determine what works, what doesn’t work, and what opportunities are available in their market.
we rebuilt and relaunched Google Ads, Bing Ads, Social Ads, DSP, and conducted SEO audits and implementations.
We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,SEO,Other,Paid Ads,Marketing Strategy
Real Estate
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
