We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.

0.67
CPL

The Challenge

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

The Process

It all starts with data. We have to connect all the digital platforms together with analytics, tag manager, reporting tools. We worked with the leadership team to establish strong KPIs and goals, and activated.


mad we moved into rebuilding and relaunching ads, we reviewed all historical data and conducted comp analysis to determine what works, what doesn’t work, and what opportunities are available in their market.


we rebuilt and relaunched Google Ads, Bing Ads, Social Ads, DSP, and conducted SEO audits and implementations.

The Solution

We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,SEO,Other,Paid Ads,Marketing Strategy

Industry

Real Estate

Results by the numbers

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