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We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.
It all starts with data. We have to connect all the digital platforms together with analytics, tag manager, reporting tools. We worked with the leadership team to establish strong KPIs and goals, and activated.
mad we moved into rebuilding and relaunching ads, we reviewed all historical data and conducted comp analysis to determine what works, what doesn’t work, and what opportunities are available in their market.
we rebuilt and relaunched Google Ads, Bing Ads, Social Ads, DSP, and conducted SEO audits and implementations.
We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,SEO,Other,Paid Ads,Marketing Strategy
Real Estate
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Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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