Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Challenge

The Process

The Solution

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Brewing Success: Frothy Monkey's Journey to Enhanced Email Engagement with Mayple

Challenges:

Paige identified the challenge of easily weeding out disengaged contacts and creating clear pathways for entering and exiting email campaigns. Despite being on Mailchimp, the team was still learning to maximize automation and scheduling capabilities.

According to Paige, "Marina was very clear in her communication, and her work took some items off of our to-do list, getting us in a clear direction with audience management."

How Partnering with Mayple Helped:

Mayple, through Marina's expertise, provided Frothy Monkey with a clear pathway to audience management and improved engagement. The communications coordinator noted, "We can see the value of automated journeys, and it's given me the confidence to explore more automations."

A valuable quote from Paige reflects Mayple's approach: "Our Mayple representative also took a lot of time to explain the WHY behind what she was doing."

Impact and Transformation:

Mayple's involvement exceeded expectations, providing Frothy Monkey with two customer journeys ready for content insertion and publication. The results were tangible, with increased click rates, open rates, and overall engagement.

Paige highlighted the impact, saying, "Our click rates, open rates, and engagement as a whole have increased, and we are seeing more valuable responses to the content we send."

Likelihood to Recommend:

When asked about recommending Mayple, Paige responded with a confident "Yes," emphasizing Mayple's role as a great partner in creating effective management strategies and streamlining audience engagement.

Conclusion:

In a short period since working with Mayple, Frothy Monkey's confidence with Mailchimp has grown significantly. Mayple proved to be a valuable partner, offering effective management strategies and creating a clear pathway to audience management and improved engagement.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

25%
Open rate increased

"We can see the value of automated journeys, and it's given me the confidence to explore more automations."

Paige

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

CPL

Pagani Beverly Hills

As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

3

CPL

iSalesCRM

The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!

U.S. National Whitewater Center

0.5

CPO

The Conqueror

Their media buying team has grown the app to over 24M in revenue, but they were unable to make it profitable on the front end. Their CPA is over 120 while their AOV is 70.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.