Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Paige identified the challenge of easily weeding out disengaged contacts and creating clear pathways for entering and exiting email campaigns. Despite being on Mailchimp, the team was still learning to maximize automation and scheduling capabilities.
According to Paige, "Marina was very clear in her communication, and her work took some items off of our to-do list, getting us in a clear direction with audience management."
Mayple, through Marina's expertise, provided Frothy Monkey with a clear pathway to audience management and improved engagement. The communications coordinator noted, "We can see the value of automated journeys, and it's given me the confidence to explore more automations."
A valuable quote from Paige reflects Mayple's approach: "Our Mayple representative also took a lot of time to explain the WHY behind what she was doing."
Mayple's involvement exceeded expectations, providing Frothy Monkey with two customer journeys ready for content insertion and publication. The results were tangible, with increased click rates, open rates, and overall engagement.
Paige highlighted the impact, saying, "Our click rates, open rates, and engagement as a whole have increased, and we are seeing more valuable responses to the content we send."
When asked about recommending Mayple, Paige responded with a confident "Yes," emphasizing Mayple's role as a great partner in creating effective management strategies and streamlining audience engagement.
In a short period since working with Mayple, Frothy Monkey's confidence with Mailchimp has grown significantly. Mayple proved to be a valuable partner, offering effective management strategies and creating a clear pathway to audience management and improved engagement.
Email Marketing
Results by the numbers
"We can see the value of automated journeys, and it's given me the confidence to explore more automations."
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.