Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Challenge

The Process

The Solution

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Brewing Success: Frothy Monkey's Journey to Enhanced Email Engagement with Mayple

Challenges:

Paige identified the challenge of easily weeding out disengaged contacts and creating clear pathways for entering and exiting email campaigns. Despite being on Mailchimp, the team was still learning to maximize automation and scheduling capabilities.

According to Paige, "Marina was very clear in her communication, and her work took some items off of our to-do list, getting us in a clear direction with audience management."

How Partnering with Mayple Helped:

Mayple, through Marina's expertise, provided Frothy Monkey with a clear pathway to audience management and improved engagement. The communications coordinator noted, "We can see the value of automated journeys, and it's given me the confidence to explore more automations."

A valuable quote from Paige reflects Mayple's approach: "Our Mayple representative also took a lot of time to explain the WHY behind what she was doing."

Impact and Transformation:

Mayple's involvement exceeded expectations, providing Frothy Monkey with two customer journeys ready for content insertion and publication. The results were tangible, with increased click rates, open rates, and overall engagement.

Paige highlighted the impact, saying, "Our click rates, open rates, and engagement as a whole have increased, and we are seeing more valuable responses to the content we send."

Likelihood to Recommend:

When asked about recommending Mayple, Paige responded with a confident "Yes," emphasizing Mayple's role as a great partner in creating effective management strategies and streamlining audience engagement.

Conclusion:

In a short period since working with Mayple, Frothy Monkey's confidence with Mailchimp has grown significantly. Mayple proved to be a valuable partner, offering effective management strategies and creating a clear pathway to audience management and improved engagement.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

25%
Open rate increased

"We can see the value of automated journeys, and it's given me the confidence to explore more automations."

Paige

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Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.