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By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.
GetAgent is a British real estate agent comparison site that uses property data to highlight the best agents to sell your property in your local area.
As a source of leads, Google Ads had not been optimised at all, so I was brought in to undertake an overhaul of the ad account and understand where we could do better in gaining more leads or lowering our CPL.
The first task was to do an extensive audit, looking at past performance and which keywords were driving consistent lead volume. I then tied leads generated through Google Ads to the back end to analyse lead quality and set up a plan to double down on campaigns and keywords that were working whilst culling or reducing spend in keywords that didn't deliver great results. In a few cases, I decided to test different ad copy and/or landing pages as well.
By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.
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Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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