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By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.
GetAgent is a British real estate agent comparison site that uses property data to highlight the best agents to sell your property in your local area.
As a source of leads, Google Ads had not been optimised at all, so I was brought in to undertake an overhaul of the ad account and understand where we could do better in gaining more leads or lowering our CPL.
The first task was to do an extensive audit, looking at past performance and which keywords were driving consistent lead volume. I then tied leads generated through Google Ads to the back end to analyse lead quality and set up a plan to double down on campaigns and keywords that were working whilst culling or reducing spend in keywords that didn't deliver great results. In a few cases, I decided to test different ad copy and/or landing pages as well.
By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.
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Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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