Medical Supply Depot Case Study

The Challenge

Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.

The Process

Our team did a deep dive of historical overall performance by SKU; and starting working on the secret, highest performing products; both recent and over the past 7 years.

We integrated call tracking that passed product revenue back to Google Analytics.

We helped them replace an under-performing affiliate agency; and create a promotions strategy.

The Solution

Our team was able to get a 220% lift in revenue over the course of 6 months, reversing the past 3 years of declining performance.

Website

http://www.medicalsupplydepot.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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