We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.

2
CPR

Adnan J.

Mayple Vetted

expert

The Challenge

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

The Process

Joined fuboTV as a consultant and then as an early team member. Helped grow marketing team from 2-15 people, scaled budgets from $1000s to millions, hit tight KPI goals and helped team compete in a crowded streaming industry. fubo recently IPO'd and has a $1bn+ valuation.

The Solution

We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other

Industry

Art & Entertainment

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