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We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.
Joined fuboTV as a consultant and then as an early team member. Helped grow marketing team from 2-15 people, scaled budgets from $1000s to millions, hit tight KPI goals and helped team compete in a crowded streaming industry. fubo recently IPO'd and has a $1bn+ valuation.
We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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