Lamington Socks are a merino sock company that make predominately infant and children's socks in a variety of colours and patterns. They were a reasonably established brand in New Zealand already but they were wanting to break into the Australian market. This required alot of education based advertising, we needed to explain to the Australian market why merino was a fantastic material and show them all of its benefits. We also needed to position Lamington as a stylish, upmarket baby/children's accessories company in an already saturated market, in order to drive purchases.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.
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