Lamington Socks are a merino sock company that make predominately infant and children's socks in a variety of colours and patterns. They were a reasonably established brand in New Zealand already but they were wanting to break into the Australian market. This required alot of education based advertising, we needed to explain to the Australian market why merino was a fantastic material and show them all of its benefits. We also needed to position Lamington as a stylish, upmarket baby/children's accessories company in an already saturated market, in order to drive purchases.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.
Paid Ads,Paid Ads,Paid Ads
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
During our initial analysis of the company we identified the following challenges:
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.