Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
0.7
CPR

The Challenge

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

The Process

In order to achieve the goal, we have decided to



  • Carry out multiple audits for the site;
  • Optimise the existing workflow of generating signups to the LessonsUp career job search programme.
  • Drive traffic using community engagement and paid advertising to the landing page which we’ll also be optimising using the wireframe.

The Solution

Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Other,Copywriting,Content Marketing,Other,Web Development

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Edie Productions

EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.

0.5

CPO

Academy Class

Increase revenue and leads through innovative marketing strategies.

2

CPL

Utah Rehab Center

They wanted a stronger Google ads agency that could help them with their CRO as well

US

Pure Over

Needed a revamped website to help with AOV and conversion rate

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.