Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
0.7
CPR

The Challenge

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

The Process

In order to achieve the goal, we have decided to



  • Carry out multiple audits for the site;
  • Optimise the existing workflow of generating signups to the LessonsUp career job search programme.
  • Drive traffic using community engagement and paid advertising to the landing page which we’ll also be optimising using the wireframe.

The Solution

Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Other,Copywriting,Content Marketing,Other,Web Development

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

CNN

We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.

MSOE

  • Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
  • Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.

Give A Home Foundation

Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

ROAM Luggage

ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.