Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
0.7
CPR

The Challenge

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

The Process

In order to achieve the goal, we have decided to



  • Carry out multiple audits for the site;
  • Optimise the existing workflow of generating signups to the LessonsUp career job search programme.
  • Drive traffic using community engagement and paid advertising to the landing page which we’ll also be optimising using the wireframe.

The Solution

Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Other,Copywriting,Content Marketing,Other,Web Development

Industry

Professional Services

Results by the numbers

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