After setting up all the campaigns from scratch and making sure the tracking was accurate, the CPL went down by 50%

0.5
CPL

The Challenge

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

The Process

A lot of the work was around creating Unbounce pages to gather the leads and make sure that the tracking was accurate. The client also had existing campaigns that had been set up a long time ago and were not using the latest Google Ads capabilities.

The Solution

After setting up all the campaigns from scratch and making sure the tracking was accurate, the CPL went down by 50%

Skills Used

Paid Ads

Industry

Technology

Results by the numbers

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DyeIsLife

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.