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After setting up all the campaigns from scratch and making sure the tracking was accurate, the CPL went down by 50%
The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.
A lot of the work was around creating Unbounce pages to gather the leads and make sure that the tracking was accurate. The client also had existing campaigns that had been set up a long time ago and were not using the latest Google Ads capabilities.
After setting up all the campaigns from scratch and making sure the tracking was accurate, the CPL went down by 50%
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