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The brand went from a small store in a hotel lobby to stocking major department stores country-wide, selling both nationally and internationally online and even featuring in British Vogue, Tatler and GQ. It was an amazing journey helping this beautiful brand grow exponentially.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
The brand went from a small store in a hotel lobby to stocking major department stores country-wide, selling both nationally and internationally online and even featuring in British Vogue, Tatler and GQ. It was an amazing journey helping this beautiful brand grow exponentially.
Paid Ads,Paid Ads,Copywriting,Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
Style & Fashion
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
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