Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.