Doubled pipeline value with the same budget

The Challenge

Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance

The Process

Audited all digital channel performances, identified opportunities both short term and long term, and their projected impact on results.

Connected Salesforce, Hubspot, Google Ads, CallRail, to get clear picture of which campaigns and keywords are driving pipeline.

Set up reporting and analytics.

Optimized Google Ads.

Provided conversion rate optimization strategies.

The Solution

Doubled pipeline value with the same budget

Skills Used

Paid Ads,CRO,Other

Industry

Technology

Results by the numbers

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