We were able to post consistently, increase traffic to the website, and help with brand awareness. With Instagram Stories, we were able to bring in over 50 consultation requests in one month.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
I would create his content, send it over to him for approval, take care of any revisions he had, and then posted it. From there I would boost the post for brand awareness and traffic to the website. I handled the video and graphic creation personally. I would send him monthly results to make sure we were hitting his metric goals.
We were able to post consistently, increase traffic to the website, and help with brand awareness. With Instagram Stories, we were able to bring in over 50 consultation requests in one month.
Social Media Management
Beauty
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.