We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).

1.5
ROAS

The Challenge

The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

The Process

I was solely responsible for dictating the digital marketing strategy and executing every facet of it, along with collaboration from their creative design lead. This meant building the structure for the Facebook campaigns, determining the UVP to focus on for copy, and much more.

The Solution

We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).

Skills Used

Paid Ads

Industry

Food & Drink

Results by the numbers

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