Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
Mayple Vetted
agency
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Our process can be highlighted below:
Step 1: Full audit to seek weaknesses and opportunities.
Step 2: R&D of local competitors to find more opportunities.
Step 3: Technical optimization and execution on steps 1 and 2.
Step 4: High authority backlinking from high authority sites.
Step 5: Content Strategy
Step 6: Repeat steps 3 through 5.
Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
SEO,Content Marketing
Health & Wellness
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.