Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

• High competition in sports and fitness (resistance bands) in UK & USA
• Low brand awareness
• High cost per sale with very few purchases

The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.