We were able to take their ROAS from 0.5 to 5 consistently across all paid channels thanks to our CRO, web design & social media strategy supporting our paid advertising.
agency
The client has multiple stores in Canada and wanted to start selling entirely online.
We did a CRO audit, redesigned their website. We then crafted a social media strategy to increase the engagement of their already existing following and bring new sales. Finally, we launched Facebook, Instagram, Google & Google Shopping ads to generate revenue.
We were able to take their ROAS from 0.5 to 5 consistently across all paid channels thanks to our CRO, web design & social media strategy supporting our paid advertising.
Web Development,Web Development,CRO,Branding,Social Media Management,Paid Ads,Paid Ads,Google Shopping,Paid Ads
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.