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As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.
Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.
I worked with Dioptics to implement new syndicated content (i.e. blogs and
videos) to increase category visibility in order to achieve top placement on search engines for
branded and non-branded terms.
I helped to optimize the current PPC campaigns as well as create new campaigns that were highly likely to drive online sales.
I expanded on paid search campaigns to include branded & non-branded terms, video, and re-targeting to increase ROI and outreach to new consumers.
As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Email Marketing,SEO,Marketing Strategy
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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