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As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
expert
Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.
Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.
I worked with Dioptics to implement new syndicated content (i.e. blogs and
videos) to increase category visibility in order to achieve top placement on search engines for
branded and non-branded terms.
I helped to optimize the current PPC campaigns as well as create new campaigns that were highly likely to drive online sales.
I expanded on paid search campaigns to include branded & non-branded terms, video, and re-targeting to increase ROI and outreach to new consumers.
As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Email Marketing,SEO,Marketing Strategy
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The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
