FGX International Case Study

The Challenge

Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.

Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

The Process

I worked with Dioptics to implement new syndicated content (i.e. blogs and

videos) to increase category visibility in order to achieve top placement on search engines for

branded and non-branded terms.

I helped to optimize the current PPC campaigns as well as create new campaigns that were highly likely to drive online sales.

I expanded on paid search campaigns to include branded & non-branded terms, video, and re-targeting to increase ROI and outreach to new consumers.

The Solution

As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,

decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.

In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.

Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.

Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.

Website

https://www.fostergrant.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Email Marketing,SEO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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