
As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.
Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.
I worked with Dioptics to implement new syndicated content (i.e. blogs and
videos) to increase category visibility in order to achieve top placement on search engines for
branded and non-branded terms.
I helped to optimize the current PPC campaigns as well as create new campaigns that were highly likely to drive online sales.
I expanded on paid search campaigns to include branded & non-branded terms, video, and re-targeting to increase ROI and outreach to new consumers.
As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Email Marketing,SEO,Marketing Strategy
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

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