I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

0.5
CPL

The Challenge

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

The Process

I used the clients databased to download various custom export lists of previous leads & sales in various industries/qualifications. I then used these customer exports to create and test lookalike audiences.

I restructured the ad account completely.


Then I did a deep dive analysis to the creatives. Found what worked in the past and made many iterations of it. This is when the account really turned around.

The Solution

I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Femfresh

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

AA Medical Store

AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

2.13

CPM

Kate's Cheese

The client wanted to improve his website & launch SMM campaigns

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.