I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

0.5
CPL

The Challenge

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

The Process

I used the clients databased to download various custom export lists of previous leads & sales in various industries/qualifications. I then used these customer exports to create and test lookalike audiences.

I restructured the ad account completely.


Then I did a deep dive analysis to the creatives. Found what worked in the past and made many iterations of it. This is when the account really turned around.

The Solution

I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Soma

Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.



Mammoth Creameries

Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.

Navantia

Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.  

Parts Town

I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.