I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

0.5
CPL

The Challenge

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

The Process

I used the clients databased to download various custom export lists of previous leads & sales in various industries/qualifications. I then used these customer exports to create and test lookalike audiences.

I restructured the ad account completely.


Then I did a deep dive analysis to the creatives. Found what worked in the past and made many iterations of it. This is when the account really turned around.

The Solution

I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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