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Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
expert
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
As the marketing strategist, I've overseen development of all ad campaigns and channel testing as we have navigated the shifting editorial landscape for CBD and hemp. Testing is key. Audience expansion beyond the primary "athlete" target most CBD topical companies go after was also essential to delivering a positive ROAS. Ad language is cheeky. We encourage people to 'get naked' to enjoy the bath bombs. The topical carries the tagline 'recover like a rebel'. Our current marketing mix is a blend of landing page strategies with user generated content, reviews and highlighted benefits speaking to 'anybody with a body'.
Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
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Health & Wellness
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
