Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
As the marketing strategist, I've overseen development of all ad campaigns and channel testing as we have navigated the shifting editorial landscape for CBD and hemp. Testing is key. Audience expansion beyond the primary "athlete" target most CBD topical companies go after was also essential to delivering a positive ROAS. Ad language is cheeky. We encourage people to 'get naked' to enjoy the bath bombs. The topical carries the tagline 'recover like a rebel'. Our current marketing mix is a blend of landing page strategies with user generated content, reviews and highlighted benefits speaking to 'anybody with a body'.
Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.