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Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
As the marketing strategist, I've overseen development of all ad campaigns and channel testing as we have navigated the shifting editorial landscape for CBD and hemp. Testing is key. Audience expansion beyond the primary "athlete" target most CBD topical companies go after was also essential to delivering a positive ROAS. Ad language is cheeky. We encourage people to 'get naked' to enjoy the bath bombs. The topical carries the tagline 'recover like a rebel'. Our current marketing mix is a blend of landing page strategies with user generated content, reviews and highlighted benefits speaking to 'anybody with a body'.
Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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