Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.

3
ROAS

The Challenge

Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.

The Process

As the marketing strategist, I've overseen development of all ad campaigns and channel testing as we have navigated the shifting editorial landscape for CBD and hemp. Testing is key. Audience expansion beyond the primary "athlete" target most CBD topical companies go after was also essential to delivering a positive ROAS. Ad language is cheeky. We encourage people to 'get naked' to enjoy the bath bombs. The topical carries the tagline 'recover like a rebel'. Our current marketing mix is a blend of landing page strategies with user generated content, reviews and highlighted benefits speaking to 'anybody with a body'.

The Solution

Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

PACHAMAMA

PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

SendGrid

SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

0.39

CPO

Hopper

Hopper wanted to improve their dynamic campaigns with the help from a Facebook ads expert

0.52

ROAS

Steel to Reel

Efficiently scaling emergency and survival subscription company

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.