We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

Bill Aitchison - Creative Director/Brand C.

Mayple Vetted

expert

The Challenge

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

The Process

My copywriter partner and I concepted a broadcast campaign called "TMI". Poking fun at other companies asking too much information when doing everyday things like shopping, dining or going to a movie. I used my skills as a art director, storyteller and designer to create compelling, humorous tv commercials to cut through a crowded credit card market to produce a memorable campaign with funny, unique scenarios.

The Solution

We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

Skills Used

Marketing Strategy,Branding,Branding

Industry

Finance

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