Norwegian Cruise Line Case Study

The Challenge

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

The Process

I was tasked with building a digital marketing team and associated processes to achieve our international expansion objectives. I assembled, trained, and led a marketing team of five to drive scale and efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.

The Solution

Boosted e-commerce revenue 61% YoY in international markets.
Increased lead volume by 49% YoY.
A/B tested our way to 2x email resource productivity.

Website

http://ncl.com

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Other,Web Development,Web Development,SEO,Branding,Paid Ads,Web Development,Marketing Strategy,Copywriting,Email Marketing,Social Media Management,Marketing Strategy,CRO

Industry

Travel & Leisure

Results by the numbers

Get Started

More Case Study

0.01 CPL

New Choice Homes

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.

The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.

In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.

New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

Read Case Study

AU

Echoice

From 4000 sessions/month to 16,000 sessions/month in 12 months

Read Case Study

Criteo

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

Read Case Study

0.45 CPL

By Angels Salon

Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study