With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.
The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.
Through social media marketing and Facebook ads, I was able to help increase awareness of the dealership, traffic to their website, and build trust in Mercedes' Oakville's mechanics and services. The process was simple, highlight the benefits of the dealership, pinpoint the pain points of customers and their experiences with local mechanics not related to Mercedes and build trust with the Oakville Mercedes community to increase leads and service appointments.
With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.
Paid Ads,Paid Ads,Social Media Management,Other
Automotive & Transportation
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
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