
AA Medical Store automated emails increased their monthly email revenue from 3% to 27%!
AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
First, we scrubbed AA Medical Store email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities.
AA Medical Store automated emails increased their monthly email revenue from 3% to 27%!
Email Marketing,Copywriting,Marketing Strategy,Branding
Health & Wellness
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

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