In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.

The Challenge

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

The Process

In the course of conducting my SEO audits, I looked at rankings for the pertinent pages on the company's site and compared them to competitors identified by the line of business. The final deliverables were generally 15-20 pages in length, along with accompanying spreadsheets.


In managing and creating new digital ad campaigns

The Solution

In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,SEO

Industry

Professional Services

Results by the numbers

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