
The client is pretty happy with September performance of 6.3 ROAS
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
I manage the Google ads Account.
Product feed optimization & Ad campaign structure
The client is pretty happy with September performance of 6.3 ROAS
Paid Ads,Google Shopping
Beauty
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For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.