The client is pretty happy with September performance of 6.3 ROAS

The Challenge

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

The Process

I manage the Google ads Account.

Product feed optimization & Ad campaign structure

The Solution

The client is pretty happy with September performance of 6.3 ROAS

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

Results by the numbers

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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


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