Using marketplaces like Grin, Influencity, Tribe we were able to bring over 100+ content pieces for their creative team to use across their branding channels.
Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.
As a Content Creator Manager, I stepped onto their team to oversee their end-to-end process and manage their creator relations. From vetting influencers to negotiating contracts, I was able to build lead gen funnels and bring on-brand talent and build their UGC database.
Using marketplaces like Grin, Influencity, Tribe we were able to bring over 100+ content pieces for their creative team to use across their branding channels.
Marketing Strategy
Beauty
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.