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Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
My process involved leading the omnichannel consumer experience and marketing transformation for TWE, where I was responsible for product vision, roadmap and delivery incorporating: Discovery phase, leading user research, UX/UI, customer journey mapping, RFP, sourcing, vendor selection, contract negotiation, business case approval and requirements definition.
Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Marketing Strategy,Email Marketing,CRO
Food & Drink
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This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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