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Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
My process involved leading the omnichannel consumer experience and marketing transformation for TWE, where I was responsible for product vision, roadmap and delivery incorporating: Discovery phase, leading user research, UX/UI, customer journey mapping, RFP, sourcing, vendor selection, contract negotiation, business case approval and requirements definition.
Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Marketing Strategy,Email Marketing,CRO
Food & Drink
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Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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