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Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
My process involved leading the omnichannel consumer experience and marketing transformation for TWE, where I was responsible for product vision, roadmap and delivery incorporating: Discovery phase, leading user research, UX/UI, customer journey mapping, RFP, sourcing, vendor selection, contract negotiation, business case approval and requirements definition.
Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Marketing Strategy,Email Marketing,CRO
Food & Drink
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Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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