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On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
expert
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.
On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
