On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.
On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Style & Fashion
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.