On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
expert
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.
On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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Palace Interior is a window blinds company serving South Florida (USA). It needed more leads to provide its sales team to schedule free in-home estimates and installations to increase yearly revenue.
With an incredible reputation and being in business for over 20 years, we felt confident in delivering results even with little to no prior digital marketing efforts. So our team focused on launching a lead generation campaign on Google search ads to help the brand be visible to potential customers looking for their services. We created a series of high-converting landing pages and highly engaging search ads and, most importantly, tracked/recorded every lead generated.
Our client was able to generate over 100+ leads every month and maintain a return on ad spend of over 5. Working closely with their team, we have continued to improve their sales process using digital ads, scale their campaigns, and increase their monthly revenue.