On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.

2
ROAS

Lisa J.

Mayple Vetted

expert

The Challenge

The Facebook Ads were failing when I took over this account and they weren't on Google Ads.

The Process

I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.

The Solution

On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Style & Fashion

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