Partnered with over 200 influencers

3x the program revenue between Q4/2020 and Q1/2021

Influencer Satisfaction with the Program 4/5 stars

9 out of 10 will likely keep using the product even if the Partnership conclude

Julia S.

Mayple Vetted

expert

The Challenge

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:



  1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
  2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

The Process

The project started with a full audit of their previous campaigns and collaborations to clarify the desired influencer and the profiles already driving more results. Then I designed an automated outreach and onboarding system using the tools they already had implemented and liaised with the marketing team to sync the briefings and their campaigns/product timelines. Finally, I defined the KPIs we should monitor closely. With a new automated process for submitting the sponsors, the results review and influencer performance became a seamless and iterative process. 

The Solution

Partnered with over 200 influencers

3x the program revenue between Q4/2020 and Q1/2021

Influencer Satisfaction with the Program 4/5 stars

9 out of 10 will likely keep using the product even if the Partnership conclude

Skills Used

Other,Marketing Strategy,Marketing Strategy,Content Marketing,Social Media Management

Industry

Art & Entertainment

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