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Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The project started with a full audit of their previous campaigns and collaborations to clarify the desired influencer and the profiles already driving more results. Then I designed an automated outreach and onboarding system using the tools they already had implemented and liaised with the marketing team to sync the briefings and their campaigns/product timelines. Finally, I defined the KPIs we should monitor closely. With a new automated process for submitting the sponsors, the results review and influencer performance became a seamless and iterative process.
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Other,Marketing Strategy,Marketing Strategy,Content Marketing,Social Media Management
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
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