Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Created a 360 Through The Line program called In Honor Of Your City, building off the evolved Honor Your Code campaign, to increase relevancy for the brand's relaunch. By Negotiating content / media partnership between HYPEBEAST and Courvoisier we were able to produce “In Honor Of Your City” 7 part content series directed by renown director Kid Art. This program included a star studded experiential event tour with product sampling and retail execution.
Role:
Brand and Consumer Strategy
Communications Planning
Creative Development / Production (Print and Content)
Experiential (Concepting / Activation)
Brand Digital & Social Campaigns
Webastie Strategy & Design
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
BURST is a top brand in the dental care industry. BURST first came to us when they needed an influencer quote to be aired on QVC that week. With little time to spare, we got them the quote that they needed from Jessica Robertson (Duck Dynasty). We have been running influencer marketing campaigns for BURST ever sense.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
