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Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Created a 360 Through The Line program called In Honor Of Your City, building off the evolved Honor Your Code campaign, to increase relevancy for the brand's relaunch. By Negotiating content / media partnership between HYPEBEAST and Courvoisier we were able to produce “In Honor Of Your City” 7 part content series directed by renown director Kid Art. This program included a star studded experiential event tour with product sampling and retail execution.
Role:
Brand and Consumer Strategy
Communications Planning
Creative Development / Production (Print and Content)
Experiential (Concepting / Activation)
Brand Digital & Social Campaigns
Webastie Strategy & Design
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Food & Drink
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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