The results - YoY new, paid customers grew by 50%.

0.4
CPL

The Challenge

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season. 

The Process

This was done by:

- Working closely with Apple and Google to gain promotion in the App stores - both made us the featured app of the day

- Increase paid spend in both of those channels amplify

- Layer in In-app messaging and push notifications to convert app downloaders into subscribers

The Solution

The results - YoY new, paid customers grew by 50%.

Skills Used

Paid Ads,Paid Ads,CRO,Email Marketing,Marketing Strategy,Apple Optimization,Other

Industry

Art & Entertainment

Results by the numbers

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