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This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.
My role was to generate marketing-qualified leads for the sales team to qualify and further nurture. I did this by managing their Google search campaigns.
This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
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