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This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.
My role was to generate marketing-qualified leads for the sales team to qualify and further nurture. I did this by managing their Google search campaigns.
This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
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