This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.

1.93
ROAS

The Challenge

Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.

The Process

I expanded Group Paid Search and Social Advertising campaigns to reach beyond just destination weddings to fully support all group offerings and generate more inquiry.

The Solution

This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Travel & Leisure

Results by the numbers

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