This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.

1.93
ROAS

The Challenge

Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.

The Process

I expanded Group Paid Search and Social Advertising campaigns to reach beyond just destination weddings to fully support all group offerings and generate more inquiry.

The Solution

This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

glazertraining

Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale

1.2

ROAS

Structube

They had acquisition campaigns but the ROAS wasn't satisfying

0.2

CPL

Salesforce

With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.

0.71

CPL

Xpress Promotion

Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team. 

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.