They started off with 8 employees and increased to 50 within 6 months because of the growth from Facebook ads. In the first week of our launch, I was able to increase their leads by more than 4X.


  • Generated over 9,400 leads in 6 months
  • CPLs remained between $30-$35 from May onwards. Original CPL goal was $50.
  • Strategize to be able to run ads in both non-Housing and Housing categories.


0.5
CPL

The Challenge

Increased leads for ADU company in California, specifically in the Bay Area where mentions of increase of property value and passive income from rent gets negative comments.

The Process

Created and strategized lookalike and interest targeting and how we would tackle hitting a min CPL and min leads by only targeting Bay Area

The Solution

They started off with 8 employees and increased to 50 within 6 months because of the growth from Facebook ads. In the first week of our launch, I was able to increase their leads by more than 4X.


  • Generated over 9,400 leads in 6 months
  • CPLs remained between $30-$35 from May onwards. Original CPL goal was $50.
  • Strategize to be able to run ads in both non-Housing and Housing categories.


Skills Used

Paid Ads

Industry

Real Estate

Results by the numbers

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