Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.

This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.