Improved cost-per-lead by 75% yoy

Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January

0.75
CPL

Kate Hamilton M.

Mayple Vetted

expert

The Challenge

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.

The Process

I was brought on as a campaign strategist to improve Google performance. Since then we've expanded the program across media outlets, implemented extensive creative testing and audience segmentation and improved lead quality and volume.

The Solution

Improved cost-per-lead by 75% yoy

Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

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