Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal

The Challenge


The Process

Build out shopping campaigns around their top selling skus as well as testing a catch all shopping campaign. In addition, we've seen success with longtail non-brand search. ROAS has been a bit lower on the non-brand, but helps contribute to higher funnel traffic.

The Solution

Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

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The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.

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