
Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal
Build out shopping campaigns around their top selling skus as well as testing a catch all shopping campaign. In addition, we've seen success with longtail non-brand search. ROAS has been a bit lower on the non-brand, but helps contribute to higher funnel traffic.
Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.