
Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal
Build out shopping campaigns around their top selling skus as well as testing a catch all shopping campaign. In addition, we've seen success with longtail non-brand search. ROAS has been a bit lower on the non-brand, but helps contribute to higher funnel traffic.
Scaled client up from only $5k/month to $15-20k/month in the first month while still hitting above their 500% ROAS goal
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

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