I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL
Researched competitive brands and analyzed existing data to better target and bid on placements.
The account is very happy and maintains an average $70 CPL
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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

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