The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.

They were the "new kids on the block" and their goal was to cut into the existing market share.

Most people search for dispensaries if they already don't have a favourite one they go to.

We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.

This was all done within 5 months of starting.

They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.

Important to note that they weren't doing any other form on online marketing.

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

The client wanted to get better results with their Facebook, Instagram & Pinterest advertising campaigns.