
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Initially, I did market research to find audiences to match the client's services and needs. Then, I did competitor research to create ads that were competitive in the market. From there, it was all about testing and optimization.
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
Paid Ads,Paid Ads,Branding,Marketing Strategy
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.