the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

• Very competitive market
• Unique audience - Masters in the fields of science with experience in this area
• Paid courses (vs courses for free on the net)
• Dynamic content (according to market's request)
• Targeted audience which isn't aware of the value of these courses

Social media Management

Social media Content

Keep existing customers and increase engagement.

Acquire new customers via social media posts, stories, and followings.

Target automotive enthusiasts who like similar pages.

SEO

Improve on page SEO, image Alt tags and meta tags.

Acquire backlinks and manage blog using keywords.

Remove duplicated content if there is any

Influencer reach out.

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.