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Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Initially, I did market research to find audiences to match the client's services and needs. Then, I did competitor research to create ads that were competitive in the market. From there, it was all about testing and optimization.
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
Paid Ads,Paid Ads,Branding,Marketing Strategy
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
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